Chapter 4

September 29, 2010 paigewalters

A publicist is a public relations writer who writes and places stories in the media.

The following are traditional values that make news newsworthy:

-Timliness

-Prominence

-Proximity

-Significance

-Unusualness

-Human Interest

-Conflict

-Newness

Internal news sources include important papers, periodicals, clipping files, and other published materials.

My favorite part of chapter 4 was the list of how to develop your creative instincts. The following are some of the ways to spark creative insights:

-Look at things with new eyes

-Hear with new eyes

-Stop saying or thinking “No”

-Don’t limit your thinking

-Get excited about ideas that may change the way you do business

-Record ideas whenever they occur

A rally or protest generates news because one of the traditional news values is at conflict.

I got my information on Chapter 4 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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