Chapter 5

September 29, 2010 paigewalters

News releases help achieve organizational objectives and are cost effective.

Some formatting rules for a printed news release:

-Use 10-12 pt. standard font

-Don’t split sentences or paragraphs between pages

-Never hyphenate a word at the end of a line

-Number pages in a news release

-Place a slug line (short description) at the top of each page after the first one in order to identify the story in case the pages get separated.

-Write “more” at the end of each page if the news release continues

-Write one of the old journalistic terms such as “end” or “###” at the end of your release.

5 types of news releases- Announcements, Spot announcements, Reaction releases, Bad news, and Local news.

6 basic components of a news release:

1) letterhead

2) contacts

3) headline

4) dateline

5) lead paragraph

6) body of text

Types of leads for a news release- straight summary lead, informal lead, and feature lead.

The traditional e-mail news release is 400 words, but the new standard for e-mail release is fewer than 200 words.

I got my information on Chapter 5 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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