Chapter 6

September 29, 2010 paigewalters

A fact sheet accompanies a news release and is typically a list of facts in an outline or bullet form that a reporter can use as a quick reference when writing a story.

Media advisories are also called media alerts. They tell assignment editors about upcoming events that they might be interested in covering for a story, photo, or video.

The typical media kit is 9 by 12 inches and has four sides (a cover, two inside pages, and a back cover that has the organization or company’s name, address, and website address). They often include a short, personalized letter to the editor that is considered a pitch for using the material.

Important steps to pitching a story:

1) Research the publication

2) Preparing the pitch

3) Follow up your pitch

Six elements to a pitch include:

1) enough facts to support a full story

2) an angle of interest to the readers of that specific publication

3) the possibility of alternative angles

4) an offer to supply or help secure all needed stats, quotes, interviews, arrangement for photos, and so on

5) an indication of authority or credibility

6) an offer to call the editor soon to get a decision

I got my information on Chapter 6 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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