Chapter 10

November 2, 2010 paigewalters

Although media databases vary in format and scope a common denominator is that they usually provide essential information such as names of publications/broadcast stations, mailing address, telephone/fax numbers, e-mail addresses, and names of key editors/reporters.

An editorial calendar is a listing of topics and special issues that a periodical will feature throughout the year.

Tip sheets are weekly newsletters that report on recent changes in news personnel and their new assignments, how to contact them, and what kinds of material they are looking for.

The primary distribution channels of materials are e-mail, online newsrooms, electronic newswires, mat distribution companies, and photo placement firms.

The 3 major newswires are Business Wire (www.businesswire.com), PR Newswire (www.prnewswire.com) and Marketwire (www.marketwire.com).

The most popular and efficient way of delivering camera-ready materials is to post them on the website of a feature placement firm.

 

I got my information on Chapter 6 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

 

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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