Chapter 8

November 2, 2010 paigewalters

Pictures are worth a thousand words. The components that pictures should have in print are technical quality, subject matter, composition, action, scale, camera angle, lighting and timing, and color.

The best way to find a photographer that best suits your needs and budgets is to make folders/files based on experience or recommendations of photographers.

A caption is the brief text under a photo that tells the reader about the picture and its source.

Pictures or photos are not the only way to add art to publicity. Charts, diagrams, renderings/scale models, and line drawings/clip art can also be used.

When e-mailing photos there are four different format options:

1) thumbnail

2) a slightly bigger preview image

3) a low-resolution version

4) a high resolution version

 

I got my information on Chapter 6 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

 

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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