Chapter 9

November 2, 2010 paigewalters

Radio reaches about 94% of adults over the age of 18 on a daily basis (with a total audience of about 22.5 million).

Audio news releases (ANR) can take 2 forms:

1) someone with a good radio voice can read the entire announcement (they may or may not be identified by name)

2) Use another announcer but also incorporate a soundbite from a satisfied customer, celebrity, or company spokesperson.

The following are some “rules” for successful radio and television story placement:

Topicality, timeliness, localization, humanization, and visual appeal.

Public Service Announcements (or PSAs) are defined by the Federal Communications Commission (FCC) as unpaid announcements that promote programs of government or nonprofit agencies or that serve the public interest.

The most common positions at both radio and television stations are general manager, program director, directors/producers, news director, assignment editor, reporters, public affairs/public service director, and promotion director.

 

I got my information on Chapter 6 from: Public Relations Writing and Media Ethics

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?s=gateway&ie=UTF8&qid=1285719961&sr=8-1

 

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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