PR Connection #9

November 12, 2010 paigewalters

The Atlanta school board Chairman Khaatim Sherrer El has proposed paying an outside PR firm up to $23,000 over a three-month period. The exact work involved or when it will be set in motion are both unclear.

This article is very interesting to me because I, personally, think this is a decent way for taxpayers’ money to be spent. The taxpayers in Georgia/Atlanta deserve to know what is going on in the school systems that they indirectly fund. Shedding light on issues such as violence, cheating, student/teacher behaviors or affairs, athletics, test scores, or anything that involves the public schools would help improve the school systems.

The plan is referred to as “crisis communication counsel” and mentioned helping plan community meetings. I look forward to trying to follow up with this situation to see if the move gets approved by the board in December.

Link to full article:


Entry Filed under: PRCA 3330,PRCA 3330 PR Connections

One Comment Add your own

  • 1. aliciamd  |  November 18, 2010 at 12:49 am

    Using PR in public school systems is quite an unusual concept. I suppose that’s because when most people think of PR, they think about promoting something. A school doesn’t choose it’s customers, so, at first, I dismissed the concept. However, if this school’s image is poor or parents and community members feel that it isn’t keeping them informed, PR could be the perfect solution. We’re so used to shoving our kids off to school and assuming that their education will be taken care of. Whether parents realize it or not, this would be a great way to learn about what’s going on in school, as well as encourage them to get involved.

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