Chapter 12

November 29, 2010 paigewalters

– Websites’ homepages are typically boring and not worth looking at. However the following are ways to avoid boring home pages:

1) Define the site objective

2) Design the site  that caters to your audience

3) Redesign the material so that it does not get redundant and repetitive

4) Update the site and site content

5) Because complex graphics take a while to load, don’t go overboard with graphics.

-Tips from Shel Holtz, author of Public Relations on the Net, suggested the following writing tips for online print:

Write in a conversational tone

Limit each page to a single concept

Limit your use of italics and boldface because they attract attention.

Provide the option for readers to give feedback so your site can be improved based on what the audience wants.

-Ways to attraction visitors to your website are using hyperlinks that link your website to organizations related to your site, get your site on search engine databases, and advertising.

– Using Return on Investment (ROI) is a good way to convince management that a website is worth the money spent on them.

-Types of blogs include corporate blogs, employee blogs, and third-party blogs.

I obtained my information from Public Relations Writing and Media Techniques: 6th Edition by Dennis L. Wilcox

Link to book:

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?ie=UTF8&qid=1291176363&sr=8-1

 

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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