Archive for December 2010




Chapter 14

-In order to not waste space and readers time, writers should stick to completeness, conciseness, correctness, courtesy, and responsibility.

-The 3 main purposes of e-mail are:

1) reduce cost of employee communications

2) increase the distribution of messages to more employees

3) flatten the corporate hierarchy

4) speed up decision-making

The following are some suggestions about the content of an e-mail:

Keep messages brief

Sparingly use attachments because they are distracting

Always double-check who will receive the message

Always reread the message before sending

Respond to work e-mails in a timely manner

-A memorandum (or memo) is a short (a page or less) written message that asks information, supplies information, confirm verbal exchange, ask for/schedule/cancel a meeting, remind, report, praise, caution, state a policy, or any other function that needs a message.

I obtained my information from Public Relations Writing and Media Techniques: 6th Edition by Dennis L. Wilcox

Link to book:

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?ie=UTF8&qid=1291176363&sr=8-1

Add a comment December 1, 2010

PR Connection #12

Twitter has completely taken off on the social media map in the past two years. While I do feel that your Twitter page is your’s and what you choose to put on there is your choice, I did enjoy these guidelines found in a blog on 101PublicRelations.com. Some of the guidelines I liked best were don’t pitch your business right out of the box, keep private conversations private, and wisdom is good especially if it is yours. I love wisdom quotes and quotes that are inspiring and uplifting.

The following are the list of ‘dont’s’ that the site provided:

  • In last week’s article we stressed the importance of NOT filling your Twitter feed with totally personal items that nobody cares about. Don’t greet the world when you get up, tell them what you had for breakfast, or when you’re going to bed. Unless you’re a celebrity, who people actually get paid for taking pictures of you doing those things, twittering on those subjects will just push people away.
  • Don’t do inside jokes that only a few people will understand.
  • Don’t complain about the world. Nobody likes whiners in real life, and they certainly aren’t going to continually follow you if you do it online.
  • Don’t use it as a place for spouting off on whatever subject is on your mind at the moment. Think, then write.
  • Unless your audience is following you because of your religious or political views, you generally should stay away from those subjects. Sorry, I know. You’ll never believe how hard it was for me to not hit the enter key after writing some amazing posts during the recent US election…
  • This is the link to the full article:

    http://101publicrelations.com/blog/twitterable_what_to_twitter_about_001842.html#more

    Add a comment December 1, 2010

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