Chapter 14

December 1, 2010 paigewalters

-In order to not waste space and readers time, writers should stick to completeness, conciseness, correctness, courtesy, and responsibility.

-The 3 main purposes of e-mail are:

1) reduce cost of employee communications

2) increase the distribution of messages to more employees

3) flatten the corporate hierarchy

4) speed up decision-making

The following are some suggestions about the content of an e-mail:

Keep messages brief

Sparingly use attachments because they are distracting

Always double-check who will receive the message

Always reread the message before sending

Respond to work e-mails in a timely manner

-A memorandum (or memo) is a short (a page or less) written message that asks information, supplies information, confirm verbal exchange, ask for/schedule/cancel a meeting, remind, report, praise, caution, state a policy, or any other function that needs a message.

I obtained my information from Public Relations Writing and Media Techniques: 6th Edition by Dennis L. Wilcox

Link to book:

http://www.amazon.com/Public-Relations-Writing-Media-Techniques/dp/0205648282/ref=sr_1_1?ie=UTF8&qid=1291176363&sr=8-1

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Entry Filed under: PRCA 3330,PRCA 3330 Reading Notes

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