Week 14

This week we took the Poynter’s NewsU Five Steps to Multimedia Storytelling.

1) What did you learn?

Aside from learning the actual five steps (choosing a story, making a storyboard, reporting with Multimedia, editing for the Web, and producing the story), I learned the steps inside of these five steps. For instance in step one (choosing a story) it is important not to think of a story in parts, but instead collect preliminary information that can later be sorted and organized. It is always better to collect too much information than too little information. The course suggests talking to experts, reading, and collecting photos, videos, graphics and maps is a great way to start outlining a project. The course suggests for step two to make a storyboard which consists of defining the elements, identifying the media, and storyboarding the concept. Again, they emphasize avoiding linear thinking (thinking of the story in parts).

2) What surprised you?

I was actually surprised at the biggest “no-no” they stressed-do not think in linear form. I guess I am always wanting to piece my story together not necessarily by part one, part two, part three, but more like piecing them together by parts. For example if I am writing a personality profile I tend to group the story based on parts of the person’s life (i.e. childhood, high school, college, and later years).

3) What do you want to know more about?

I would have liked to seen more information on the case studies.

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Add a comment November 19, 2010

Week Eleven–Infographics

So, what are infographics? Information graphics, or infographics for short, quickly and clearly explain a large amount of information. Lisa Angelettie’s blog explaining infographics refers to The Mint website because it uses infographics really well, and I certainly agree with her (go see for yourself!!). Inforgraphics display/portray facts and complicated matters such as figure estimates. They use symbols and are primarily used to keep things simple, clear and understandable. Infographics are in the form of charts and graphs. The Cool Infographics website also shows many different ways infographics can be used. They can show populations, opinions, voting patterns and interests. One can create an inforgraphic by making a chart or graph on Microsoft Word or PowerPoint.

1 comment November 19, 2010

Week Ten

From the Dashboard site on WordPress a PR Practitioner can learn how many hits/visits their website is getting, how many posts/comments they have had on their site, and how many categories they have. The Site stats page shows how much activity you had on specific days, shows the busiest day on your site, how many views you have had each day and how many clicks and referrers you have had. Luckily, they don’t count your own visits to your site because that would provide very inaccurate numbers. You can see your all-time views (I have 213..which is not exactly the epitome of popularity!).

Another feature on the Dashboard that I like is being able to see the tags I have in my blog posts. I can see my comments and subscriptions. I could just go on and on. It is really convenient how you can track (literally) every move you make on your own blogs as well as other people’s blogs on WordPress!

Add a comment November 19, 2010

The Language of the Image

This week’s Poynter’s NewsU course was The Language of the Image. I hate myself for procrastinating with reading this because I learned SO much!! I have recently become more interested in photography and this course was very informational not only about photography for journalism, but also photography for anyone. I learned about lighting, graphics, emotion, mood, impact, and surprise element in photos. If you are not signed up for Poynter’s NewsU I would strongly suggest it–it is helpful for anyone in the PR, Marketing, or Journalism field. Here is the link:

http://www.newsu.org/

Add a comment November 19, 2010

Social Media News Release

A social media news release is a form of a press release that is specifically for the online media world. The main reason it is designed for the online media world is so that journalists, bloggers, the public, and publishers can comment on the releases via social bookmarks, microblogs, and social networks.

Pros of social media news releases:

Social media news releases are more reader-friendly and useful.

They can appeal to traditional journalists, bloggers/podcasters, as well as consumers/readers.

They optimize conversation, searches, and sharing.

Through social media news releases the entire story is told through multimedia.

The visual impression of a social media news release is better than that of a wire news release.

Cons of social media news releases:

Because we live in an era where newspapers, radio, and even television are dying out slowly and the Wed is predominant, social media news releases are perfect for anyone wanting to switch from the old to the new. The traditional press release was introduced over 100 years ago. The social media news release is more up-to-date and caters to the ever-changing technology. A PR practitioner should consider using a social media news release when their audience is primarily Internet-based.

I found this website extremely helpful in offering tips to successfully writing a social media news release. The primary topics offered in this “tutorial” explain where to put the social media news releases, how and why to keep headlines short, how to choose keywords, tell a story, what kind of readers to aim for, how to create objectives, how to provide resource links, and how to make sharing and feedback easy.

Another website, Pressit, allows you to register for free and personalize your very own social media news release. You can add a brand logo, include core facts about your organization or company for your readers, add YouTube videos and up to eight pictures, as well as adding quotes. The social media news release on Pressit allows you to include contact information, add social profiles/relevant links in order to provide diversity to your brand, and tag your release with key words so that it can be found again (similar to WordPress and other blogs). The “Examples” portion of the Pressit website are very useful because they not only show you real examples of social media news releases, but they also provide good ideas to include in your own news release.

Tips that I found for writing a social media news release came from Writing Matters by E-WRITE’S Leslie O’Flahaven and Marilynne Rudick:

1) Think modular- It is important to be sure each component of the release can stand alone.

2) Linking- Optimize links for search engine visibility. If your social media news release is being distributed, be sure to link back to a landing page or newsroom at your website. Include links to related information at other pages on your website (similar to what Pressit does for your news release). Link out to social bookmarking and social media sites.

3) Post content in multiple channels- In addition to including multimedia elements in your social media news release, you should post parts of your release to appropriate sites so that they are more visible when searched. For example, post your videos on YouTube.

4) Write your release for online readers- Writing short lists that are bulleted are easier to read/scan rather than reading word-for-word.

5) Use key words to maximize search engine ranking- Keywords repeated in the headlines, subheads, as well as in the text helps maximize the possibility of your release being found via search engines.

For more tips and examples of writing social media news releases visit the Writing Matters website.

An example of a social media news release is found at TopRank website!

Add a comment November 18, 2010

PR Connection #9

The Atlanta school board Chairman Khaatim Sherrer El has proposed paying an outside PR firm up to $23,000 over a three-month period. The exact work involved or when it will be set in motion are both unclear.

This article is very interesting to me because I, personally, think this is a decent way for taxpayers’ money to be spent. The taxpayers in Georgia/Atlanta deserve to know what is going on in the school systems that they indirectly fund. Shedding light on issues such as violence, cheating, student/teacher behaviors or affairs, athletics, test scores, or anything that involves the public schools would help improve the school systems.

The plan is referred to as “crisis communication counsel” and mentioned helping plan community meetings. I look forward to trying to follow up with this situation to see if the move gets approved by the board in December.

Link to full article:

http://www.ajc.com/news/atlanta/atlanta-school-board-chief-735097.html

1 comment November 12, 2010

TOW Week 9

PR Open Mic is amazing! It includes all things PR from blogs from PR students and professionals, to forum discussion boards, to videos related to PR and (my personal favorite) a section for Jobs and Internships! I love that I can filter through members of the website by picking between teachers, students, practitioners, and friends. In the ‘Forums” section I found a post that was discussing volunteer work for PR. I appreciated the post because I would love to get involved in PR volunteering, but I am not sure where to start. The posts replying gave great advice about being up front with organizations and realistic about the amount of time you can/are willing to spend volunteering. (Link to the post: http://www.propenmic.org/forum/topics/voluntary-pr-services)

I also found a picture that warmed my heart and made me smile when I saw it. It is not really anything special, but I love this time of the year and I appreciate the small things in life so this sunrise/snow picture is precious to me. (Link to photo: http://www.propenmic.org/photo/snow-sunrise?context=latest)

I am in the process of looking for an internship to do next summer so I took some time to visit the Internship Search page. Although none in the Atlanta area truly appealed to me I still appreciated this area being included because it does open more options to me. The only internship in Atlanta that I found semi-appealing was this one: http://www.internalert.com/2010/10/donate-love-foundation-inc-is-searching-for-a-coordinator-intern-atlanta-ga-10272010/

 

Add a comment November 10, 2010

Personal Post…Afterall it is MY blog :)

If these don’t make you smile or think then I don’t know what will 🙂 The original author of these life lessons is Regina Brett.

1. Life isn’t fair, but it’s still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone.
4. Don’t take yourself so seriously. No one else does.
5. Pay off your credit cards every month.
6. You don’t have to win every argument. Agree to disagree.
7. Cry with someone. It’s more healing than crying alone.
8. It’s OK to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won’t screw up the present.
12. It’s OK to let your children see you cry.
13. Don’t compare your life to others’. You have no idea what their journey is all about.
14. If a relationship has to be a secret, you shouldn’t be in it.
15. Everything can change in the blink of an eye. But don’t worry; God never blinks.
16. Life is too short for long pity parties. Get busy living, or get busy dying.
17. You can get through anything if you stay put in today.
18. A writer writes. If you want to be a writer, write.
19. It’s never too late to have a happy childhood. But the second one is up to you and no one else.
20. When it comes to going after what you love in life, don’t take no for an answer.
21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don’t save it for a special occasion. Today is special.
22. Overprepare, then go with the flow.
23. Be eccentric now. Don’t wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness except you.
26. Frame every so-called disaster with these words: “In five years, will this matter?”
27. Always choose life.
28. Forgive everyone everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time time.
31. However good or bad a situation is, it will change.
32. Your job won’t take care of you when you are sick. Your friends will. Stay in touch.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything you did or didn’t do.
35. Whatever doesn’t kill you really does make you stronger.
36. Growing old beats the alternative – dying young.
37. Your children get only one childhood. Make it memorable.
38. Read the Psalms. They cover every human emotion.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back.
41. Don’t audit life. Show up and make the most of it now.
42. Get rid of anything that isn’t useful, beautiful or joyful.
43. All that truly matters in the end is that you loved.
44. Envy is a waste of time. You already have all you need.
45. The best is yet to come.
46. No matter how you feel, get up, dress up and show up.
47. Take a deep breath. It calms the mind.
48. If you don’t ask, you don’t get.
49. Yield.
50. Life isn’t tied with a bow, but it’s still a gift.

And #50 just so happens to be my favorite!!

Add a comment November 9, 2010

PR Connection #8

Jackson's kids on Oprah

Today I watched clips of Michael Jackson’s children on Oprah. All I can say is I totally had the wrong idea of what these children would be like. I admit that I expected these children to be weird and misunderstood. I was so wrong. They are courageous, smart, and mature. They spoke so highly of their father and at times I got teary-eyed and they did not. I can’t imagine what their lives have been like with the media constantly swarming them since they were born and I certainly can’t imagine what a whirlwind the past year and a half has been for them. Some people may think it is not politically correct to make such comparisons but I will take my chances–I remember everything about finding out that Michael Jackson was dead as well as I remember where I was and what I was doing when I found out about the 9/11 attacks. This man was and is such a huge icon! His children have every right to gush about how they thought he made the best breakfast in the world. That shows such a unique side to him that we all forgot existed. We have let the media paint this picture of Michael Jackson as a child molester and just all-around kind of creepy guy. This interview with his children bring back the reality and gravity of the situation. I hope you all enjoy reading this and watching the video as much as I did.

http://marquee.blogs.cnn.com/2010/11/08/jacksons-kids-to-oprah-he-was-the-best-dad-ever/

 

Add a comment November 9, 2010

Blog Comment #16

“My Sweet Savannah”

November 8, 2010

http://mysweetsavannah.blogspot.com/2010/11/fun-holiday-project-idea.html

This is so precious!!! I am ALWAYS looking for cute DIY projects and I just adore whimsical Christmas decor! A cute alternative to this would be doing your favorite football team colors or anything else you may love/support!! I love the colors and patterns on this tree! Thanks for sharing!

Add a comment November 9, 2010

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